Our Assignment:
Create a library of branding images focusing on nutritional education to be offered through state government programs like WIC.
Maia Synergy brought us on board to help them create several hundred marketing images that covered a variety of themes emphasizing healthy living. These included many family scenarios, meal and snack planning, grocery shopping and meal preparation. This is an online educational program that features "Virtual Educators". We worked alongside an acting coach to capture a dozen professional actors expressing several typical emotions of an online instructor. For example, Congratulatory, Questioning, Empathy. This was both fun and challenging!
This library collection will be used by states for promotional material as well as class visuals to promote their educational programs such as WIC (Women Infants Children).
