Familiarity Breeds Conversion
Who doesn't want to look professional, trustworthy and approachable to potential customers? Ok, maybe you don't want to look so approachable if you are a MMA Fighter. Remember, headshots humanize your company because people like to connect with people.
People come and go. Styles change. You change. Your hair changes...some more than others, but typically you should update your company profile photos at least every 1.5 years.
Updating your photos is the fastest way to convey that your business is keeping current.
COMMERCIAL BRANDING PHOTOGRAPHY
Branding is the mental image people see when they think of you and/or your company. Your visual content is the most important piece of your marketing. It can literally make or break you. You must have one dominant, consistent voice across all your branding platforms. And, it needs to be your authentic voice. People want to see what you do and where you do it, but, they also want to see your face and your "heart". Why do you do what you do? Can they trust you? Will you be around tomorrow? You have 3 seconds to answer those questions, grab their attention and keep it.
Research proves visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. Photos speak and keep on speaking even with the volume turned down...working for you 24/7. Invest wisely. Make sure your photos are quickly telling the story that you want told.