• Montena Lacy

Updated: Oct 9, 2020

What's your brand color saying about your company?

Color matters…research shows that when purchasing a product, more than 92% of people place the highest importance on visual perception with 84% being influenced by color. The colors that a company uses convey a great deal about the company and its personality. There's so much you could say about color! Karen Haller, a UK business color & branding expert, gives us a little psychology behind color and branding.











Here's some sample logos to get you thinking. My background is in graphic design and advertising. I have always been in love with logos, slogans and taglines. Oh, and a good jingle. I love thinking about how colors speak in subtle and not-so-subtle ways to carry a branding message across every platform and throughout the years. Very rarely will a company change their dominant color, though they may tweak the shade or complimentary colors somewhat. If a company completely changes their colors, you can be sure there's a big change going on behind the scenes.

This is an excerpt from our FREE eBook called: Branding Through Photography. Get your copy here: https://www.austinprophoto.com/ebook-brandingthroughphotos



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  • Montena Lacy

Updated: Apr 29, 2020





Make sure that the photos you are sending out into the world are not only authentic but also "the best version" of you and your company. Do you look professional, trustworthy and approachable? This is just one excerpt from our Branding Through Photography e-Book that helps you get the most out of your photography budget. Know what you need and why you need it. Get the entire 24 pg. book for FREE!



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  • Montena Lacy

Updated: Sep 24, 2018





Make sure that the photos you are sending out into the world are not only authentic but also "the best version" of you and your company. Do you look professional, trustworthy and approachable? This is just one excerpt from our Branding Through Photography e-Book that helps you get the most out of your photography budget. Know what you need and why you need it. Get the entire 24 pg. book for FREE!








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